I was asked to collaborate on some branding options with a company called Clean which has a line of vitamins and supplements. They also offer a 21 day cleanse program. We started off exploring possible logotypes after extensive talks on new directions the company is taking.
Once we figured out the correct typography, I introduced different graphics and colors to look over. We gravitated towards using abstract shapes for the different products. I came up with these shapes by referencing organs in the body that the supplements are made to work with.